About the Chair

Chirstophe ALAUX is University Professor of Management Sciences (CNU 06) at the IMPGT of Aix-Marseille University, qualified to direct research and Agrégé de Sciences Économiques et sociales. Elected in 2017, he begins a 2nd term in 2022 as Dean of the U.F.R. Institut de Management Public et Gouvernance Territoriale d'Aix-Marseille Université. Since 2015, he has also been Director of the "Attractiveness and New Territorial Marketing" Chair, which is supported by 37 territories throughout France. Every year, he and the Chair organize the Place Marketing Forum, which brings together nearly 300 professionals to discuss outstanding international cases. In 2022, with the IMPGT, he organized the 6th international academic conference of the International Place Branding Association in Aix-en-Provence.

A teacher and researcher in public marketing, his main area of research is territorial attractiveness and territorial marketing: residential, tourist, event and investment attractiveness, governance of attractiveness, territorial identity/image/reputation and e-reputation, territorial employer branding (QVT²), etc. He also works on the themes of marketing/quality of public services and social marketing/behavior in the public interest.

He participates in French and international research programs (H2020 COGOV, IMAGETERR, INTERREG STDGR) and supervises PhD projects. 
He is co-chairman of EGPA Study Group XVI "public communication and marketing" (European Group for Public Administration) and a member of the scientific committee of the journal Politique et Management Public.

Associate author of the book "Marketing territorial" with Camille Chamard and Joël Gayet, published by De Boeck in 2014, he regularly publishes scientific articles in classified journals (Management international, RFAP, PMP, GMP), book chapters or papers at international conferences. He develops numerous action-research projects in partnership with local authorities, and acts as a scientific expert for a number of French territorial marketing strategies: Only Lyon, Aix-Marseille Provence Métropole, Toulouse, Nice, Normandy, Cantal, Lot, Isère, Loire, Aveyron, Manche, etc.

In 2012, he created the IMPGT's Master 2 in "Public Marketing and Communication", and in 2018 the Master 2 in "Attractiveness and New Territorial Marketing". He co-directs these two courses, which are offered on a sandwich basis, to apprentices, lifelong learners and local elected officials.

He is an expert speaker at numerous professional conferences (Convention intercommunalités de France, Assises de l'attractivité de l'Isère ou du Grand Reims, Forums), professional journals (Brief, La Gazette des communes, Revue Espaces, Journal des départements) and mainstream media (La Tribune, Sud Radio, Le Point, La Tribune, Le Monde, les Echos, Challenges, l'Express, The Conversation).

Laura Carmouze is a lecturer in management sciences at the Institute of Public Management and Territorial Governance of Aix Marseille University, in charge of the second year of the Bachelor's degree in Public Administration, and deputy director of the Chair of Attractiveness and New Territorial Marketing. Her thesis, defended in 2020, studies the relationships - legally constrained - between metropolises and regions, elected officials and managers, to structure territorial attractiveness strategies. For more information: https: //hal.science/tel-03094104/

His research and teaching fields are more broadly articulated around territorial marketing, collaborative public management, and local citizen participation mechanisms.

After writing her thesis on the links between urbanization, international trade and economic development in the Mediterranean, Christine CUENCA taught economics at university and then in business schools. She was also coordinator of an international conference organized in Marseille for the Cercle des Économistes and the Institut de la Méditerranée. She has participated in the development of territorial diagnostics in the PACA region for the Agence d'urbanisme du Pays d'Aix and the Institut d'Études Politiques d'Aix. Associate researcher at the Pôle Développement Durable et Territoires Méditerranéens, she contributed to the reflections of the Plateforme Créativité et Territoires. Since 2016, she has been in charge of international monitoring and research promotion at the A&NMT Chair.

She monitors best practices in attractiveness and territorial marketing around the world to feed the monitoring site for the Chair's Founder and Partner territories (case studies, summary notes, analyses and benchmarks). The aim is also to source inspiring cases and speakers for the Place Marketing Forum, organized each year by the Chair. It carries out studies on behalf of the Chair's Founders and Partners (IMAGETERR, E-reputation).

With a BTS in Commerce and a Master's 2 in Human Resources and Skills Development, Annie Delanghe has over 30 years' professional experience in partnership relations, human resources and training, the last 12 of which have been dedicated to regional attractiveness, first as project manager for economic development and employment, then as director of an attractiveness agency for a rural area of 30,000 inhabitants. Within the Chair, she works on project management and partnership relations with partners and founders.

After gaining a post-graduate diploma (DESS) in marketing from the IAE business school in Aix-en-Provence, Claire spent some fifteen years working in agencies: first as a tourism promotion manager, then as head of local authorities in an events agency specializing in gamification. There, she worked with local authorities and public institutions, co-producing projects to promote tourism and culture (e.g. MP2013, JEP...). She chose to complement these experiences with a Master 2 in "Attractiveness & New Territorial Marketing" at the IMPGT, where she defended a thesis on "supporting tourism and cultural innovation". At the end of 2020, she joined the A&NMT Chair as territorial marketing research and watch officer. Her track record? She has backpacked through some 50 countries... an opportunity to complete her international benchmark of best practices in territorial attractiveness!

Graduating with a Master's degree in International Communication Strategies from the University of Bourgogne-Franche-Comté, Hakim initially focused on the technology sector, and in particular on application technologies in the fields of green mobility and energy transition. During his university studies, he spent a full year abroad training in intercultural communication.

He joined the Attractiveness and New Territorial Marketing Chair team in January 2021, as Communications Officer. He is in charge of organizing the Chair's events, including the Place Marketing Forum, and managing digital and institutional communications. Passionate about new technologies, he is involved in the development of the Chair's digital tools, and promotes them to the network of founding local authorities and partners.