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#PMF24 | CONF. TALENTS - Headstart - Denmark

Benchmark Companies and Investors Residents and Talents Place Marketing Forum


In Central Denmark, a network of expatriate ambassadors is helping to attract international talent. Ambassadors share personal stories about their new life in Denmark on social networks. The program offers conversation topics to encourage ambassadors' engagement(e.g.: how do you cope with the Danish climate?). The personalization of communication contributes to its authenticity and effectiveness. The integration of new arrivals is ensured by a "welcome buddy" system. welcome buddy "A volunteer welcomes them for a warm chat over a cup of coffee, and shares tips on life in the land of hygge. 

Keywords: talent anchoring, talent attraction, ambassadors, cultural, companies, expatriates, integration, international, LinkedIn, partnership, full employment, recruitment, ambassador network, social networks, talent, international talent, Central Denmark region, Jutland, Denmark.
Illustration : © Damien Lemennais


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