1) Presentation of new trends, best practices and stakes of place marketing worldwide.
2) Presentation and analysis of the success conditions of outstanding international place marketing cases, by those who set up and managed them.
3) Discussions and exchanges between international professionals, researchers, experts and thought leaders on key topics that illustrate new strategies, models, issues and practices of place marketing.
4) Participation of 40 leaders and experts, french and internationals.
5) More than 400 professionals from public and private fields, all affected by attractiveness and place marketing issues.
6) Rewarding of Place Marketing Awards 2018.
7) Official dinner
8) Bilingual : french-english simultaneous translation